Sunwoo Kim

Sunwoo Kim is one of Korea’s most visionary and influential hair stylists, renowned for his boundary-pushing creativity and instrumental role in shaping the global K-beauty movement. Since launching his career in 2012, Sunwoo has redefined modern Korean hair artistry—blending natural elegance with bold, directional styling that elevates facial harmony and individual expression.

He rose to global prominence in 2016 as a creative force behind BLACKPINK’s debut, conceptualizing and executing the hair styling for their first visual era, including the music videos Whistle, Boombayah, Stay, and Playing with Fire. His fresh, fashion-forward vision helped transform K-pop’s visual identity and set a new aesthetic standard for the genre.

Sunwoo’s influence extends across the fashion, beauty, and entertainment industries. From Seo Ye-Ji’s ethereal hair in It’s Okay to Not Be Okay, to Irene Kim’s viral rainbow hair, and Choi So-Ra’s trendsetting shag and wolf cuts, his work has sparked global trends. His artistry has been featured in U.S. Vogue, French Vogue, and numerous top publications. His salon, Woosun Hair & Makeup, co-founded with celebrated makeup artist Maeng (Myung-Sun Lee), has emerged as a creative hub in Seoul’s beauty scene.

As the exclusive Korean styling ambassador for Dyson Beauty, Kim bridges cutting-edge technology with editorial sensibility, while also collaborating with leading fashion houses including Chanel, Dior, Ralph Lauren, The Row, and Sacai. His editorial work spans Vogue, Harper’s Bazaar, ELLE, Allure, Cosmopolitan, GQ, and L’Officiel Hommes, among others.

Kim’s A-list clientele includes NewJeans, Red Velvet, DEAN, Peggy Gou, as well as renowned actresses like Kim Go-Eun, Park Min-Young, and Shin Min-A. He regularly works with top models such as Shin Hyun-Ji, Choi So-Ra, and Irene Kim, and sports icons Choo Sung-Hoon and Lee Kang-In.

From editorial campaigns to pop icons, Kim Sun-Woo continues to shape the future of hair styling—fusing elegance with experimentation, and leaving an indelible mark on the culture of beauty worldwide.

Sunwoo Kim is one of Korea’s most visionary and influential hair stylists, renowned for his boundary-pushing creativity and instrumental role in shaping the global K-beauty movement. Since launching his career in 2012, Sunwoo has redefined modern Korean hair artistry—blending natural elegance with bold, directional styling that elevates facial harmony and individual expression.

He rose to global prominence in 2016 as a creative force behind BLACKPINK’s debut, conceptualizing and executing the hair styling for their first visual era, including the music videos Whistle, Boombayah, Stay, and Playing with Fire. His fresh, fashion-forward vision helped transform K-pop’s visual identity and set a new aesthetic standard for the genre.

Sunwoo’s influence extends across the fashion, beauty, and entertainment industries. From Seo Ye-Ji’s ethereal hair in It’s Okay to Not Be Okay, to Irene Kim’s viral rainbow hair, and Choi So-Ra’s trendsetting shag and wolf cuts, his work has sparked global trends. His artistry has been featured in U.S. Vogue, French Vogue, and numerous top publications. His salon, Woosun Hair & Makeup, co-founded with celebrated makeup artist Maeng (Myung-Sun Lee), has emerged as a creative hub in Seoul’s beauty scene.

As the exclusive Korean styling ambassador for Dyson Beauty, Kim bridges cutting-edge technology with editorial sensibility, while also collaborating with leading fashion houses including Chanel, Dior, Ralph Lauren, The Row, and Sacai. His editorial work spans Vogue, Harper’s Bazaar, ELLE, Allure, Cosmopolitan, GQ, and L’Officiel Hommes, among others.

Kim’s A-list clientele includes NewJeans, Red Velvet, DEAN, Peggy Gou, as well as renowned actresses like Kim Go-Eun, Park Min-Young, and Shin Min-A. He regularly works with top models such as Shin Hyun-Ji, Choi So-Ra, and Irene Kim, and sports icons Choo Sung-Hoon and Lee Kang-In.

From editorial campaigns to pop icons, Kim Sun-Woo continues to shape the future of hair styling—fusing elegance with experimentation, and leaving an indelible mark on the culture of beauty worldwide.